New guard front end. Old guard engine room. Stunning design, live in weeks. One fixed fee.
The front end is designed and built with an AI-native stack, so you get the kind of design, motion and speed a template site cannot touch, in a fraction of the time. Behind it sits the old guard: Shopify or WordPress/WooCommerce, the platforms that already run millions of shops and have handled billions in checkout. Bleeding edge where it wins you customers, battle-tested where it handles your money. You own the site outright.
Fixed monthly price + VAT, per service, for one brand in one sector or product category. Three month proving period, then rolling monthly. Nothing to fill in before you buy.
Recent output
The work behind the words.
Every service is delivered by the same in-house team that shipped these.
What you should expect.
- A front end that looks and moves like a bespoke build, live in weeks for one fixed fee you own outright
- Shopify or WordPress/WooCommerce doing the heavy lifting behind it, so nothing critical rides on unproven tech
- Core Web Vitals green from day one - the ranking floor Google now enforces
- A care plan from £99/mo + VAT covering hosting, security, backups, monitoring and your monthly edits
Three builds. One fixed fee each.
Every build pairs an AI-native front end with a Shopify or WordPress/WooCommerce engine room. One fixed fee covers design, development, integrations and launch, then a small care plan for hosting, security and edits. The number on the card is the number on the invoice.
3 month proving period, then rolling monthly
Every subscription runs for an initial three months so the work has time to show results, then rolls monthly. Stay because you're seeing results, not because you're tied into a contract.
Each tier is priced per service, for one brand in one sector or product category, at the volumes listed on the card. Extra categories, locations or brands sit on a higher tier or a second subscription, and we price that with you before you buy.
Launch
For plumbers, dentists, solicitors, consultants, studios and every service business that needs a smart, credible site that ranks and converts enquiries.
Local and niche brands, £250k to £1M turnover. Service businesses that sell enquiries, not products, and need a credible, fast site that ranks locally.
Expect a credible, fast site that ranks locally and turns visitors into enquiries, live in 21 days for a fee agreed before we start.
Cheaper than an hour of a freelancer's time, and it keeps the site fast, patched and online without you chasing anyone.
- Managed global edge hosting, SSL and CDN included
- Every release versioned, with 1-click rollback
- 24/7 uptime monitoring and security patching
- Up to 2 small edits a month (copy, images, pages)
- Core Web Vitals and uptime checked monthly
- WhatsApp support, same-day weekday response
3 month minimum from go-live, then rolling monthly with 30 days notice. The AI-built front end is fully managed by us with edge hosting included, so there is no separate hosting bill and no hourly change requests on top.
None. No Shopify subscription needed on Launch. Stripe charge their standard 1.5% + 20p per card transaction, straight to you. Your domain renewal (around £12/yr) stays in your name.
- Everything you need for a service business:
- Custom-designed up to 8 page website
- Launch in 21 days from brief sign-off
- Blog / insights section with CMS editor
- Google Business Profile & Local SEO & AI Visibility setup
- Up to 3 simple products with Stripe checkout
- Lead form routing to your CRM or inbox
- Google Analytics 4 & Search Console wired in
- 2 rounds of design revisions included
- Source code yours on request, no exit fee
Onboarding call included (take it or skip it, your call)
Not sure this is the one? WhatsApp usor Book a 15-min call
Store
For e-commerce brands ready to sell online. A custom storefront built by us with Shopify or WooCommerce plugged in behind it, in your own account.
Scaling brands, £1M to £5M turnover. Selling online and needing a full catalogue, proven checkout, customer accounts and technical SEO & AI Visibility that converts.
Expect a store built to sell: custom storefront, proven Shopify or Woo checkout, and technical SEO & AI Visibility baked in, live in 35 days.
A store that breaks quietly loses money quietly. This is the cover that stops that happening.
- Everything in Launch Care
- Checkout, payment and order-email monitoring
- Theme, app and plugin updates tested on staging first
- Up to 4 small edits a month (products, banners, copy)
- Seasonal merchandising swaps and promo setup
- Priority WhatsApp support, next business day fixes
3 month minimum from go-live, then rolling monthly with 30 days notice. The AI-built storefront front end is hosted on managed edge hosting and included here. Shopify also runs on Shopify's own infrastructure behind the scenes; WooCommerce builds sit on our UK WordPress stack inside this fee.
Shopify: billed by Shopify to your own account, around £25/mo on Basic, plus their card rates. WooCommerce: no platform fee at all, and year one of the paid extensions your build needs is inside the build fee. We never resell or mark up either.
- Everything in Launch, plus:
- Shopify or WooCommerce backend, your choice
- Custom storefront, category, product and cart pages
- Up to 150 products imported and merchandised
- Launch in 35 days from brief sign-off
- Checkout, cards, Apple & Google Pay configured
- Customer accounts & order history
- Variants, discount codes, shipping, tax & order emails
- Klaviyo / Mailchimp abandoned cart integration
- Product schema for Google Shopping surfaces
- 2 rounds of design revisions included
- Scope, page list and product count agreed at kick-off
Onboarding call included (take it or skip it, your call)
Not sure this is the one? WhatsApp usor Book a 15-min call
Scale
For multi-brand and high-volume e-commerce where the site is the business. More products, more storefronts, more shipped every month.
Ambitious brands, £5M+ turnover. Large catalogues, multiple storefronts or markets, and a constant queue of changes that cannot wait.
Expect large-scale ecommerce handled properly. Multiple storefronts or markets, a clean migration, and performance kept sharp as you grow.
A named developer, no retainer games, for less than two days of contractor time a year.
- Everything in Store Care
- Multi-storefront and multi-currency monitoring
- Integration health checks on ERP, PIM and 3PL feeds
- Up to 8 small edits a month across all storefronts
- 4 hour response SLA on anything blocking revenue
- Quarterly performance and conversion tune-up
3 month minimum from go-live, then rolling monthly with 30 days notice. Peak-trading freeze windows agreed in advance.
Shopify: your own account, from around £25/mo on Basic or £289/mo on Advanced for higher volume, plus card rates, and Shopify hosts the store on their own infrastructure. WooCommerce: no platform fee, and hosting on our UK WordPress stack is inside your care plan. Any ERP or 3PL licence stays on your own contract, with no markup from us.
- Everything in Store, plus:
- Up to 1,000 products across 2 storefronts
- Launch in 49 days from brief sign-off
- Multi-currency & multi-language ready
- ERP, PIM or 3PL integration via API
- Catalogue, customer & URL migration with redirect map
- Design system and full template set
- Named lead developer through the build
- Launch window plus 48 hour hypercare
- 3 rounds of design revisions included
- Scope, templates and integrations agreed at kick-off
Onboarding call included (take it or skip it, your call)
Not sure this is the one? WhatsApp usor Book a 15-min call
What one price covers.
Every price on this site is per service, for one brand, in one sector or product category. Here is exactly what that means in practice, so you can judge the fit before you spend anything.
- One service at a time
SEO & AI Visibility, Email & SMS, Creative Production and Google Ads are each priced on their own. A Growth Bundle is one tier of three of them on a single monthly price, not an all-you-can-eat pass.
- One brand, one sector or product category
Each subscription is aimed at one business, in one sector, pushing one product category or service line. That focus is exactly why it works: the budget lands behind a set of pages, keywords and offers instead of being spread thin.
- Fixed volumes, published up front
Every tier lists exact monthly volumes: pages optimised, backlinks placed, flows and campaigns built, assets edited. Those volumes are what your price buys, so there are no mystery hours in either direction.
- More scope, more subscription
Adding a second product category, a second location or a sister brand means either a higher tier or a second subscription. We price that before you buy, and we will point you at the cheaper of the two.
- We check the maths with you first
Low order values need volume to work. If you sell a £60 product line, a £1,250 a month subscription has to generate around 42 extra orders a month at a 50% margin just to wash its face, so we will look at your average order value, margin and conversion rate and either pick the category most likely to clear it, or tell you honestly to wait.
Say you sell £60 accessories with a 50% margin. SEO Launch AI at £1,250 a month needs about 42 extra orders a month to break even on gross profit, which is realistic for one focused category with genuine search demand, and unrealistic if we are asked to cover eleven categories at once. So we scope it to the category with the best demand and margin, prove it, then widen. If the numbers cannot work yet, we say so before you pay.
Build fee, care plan, platform fee. Nothing hidden.
One invoice from us for the build, one small monthly care plan, and any platform fee billed straight to you by Shopify. No markup, no mystery line items.
- The build fee is fixed and yours
- Design, development, content load, integrations, testing and launch. Paid 50% to start and 50% on go-live. Once it's paid the site is yours outright, with the full source code handed over in a Git repository on request.
- New tech at the front, proven tech at the back
- Service sites are designed, built and fully managed by us on an AI-native stack. Stores get that same custom storefront with Shopify or WordPress/WooCommerce running the engine room: product data, checkout, orders and accounts sit in platforms that have processed billions and are supported by thousands of developers worldwide.
- Accounts are set up in your name
- For stores we build against your business email so it matches your Shopify or WooCommerce account. If you ever leave, we transfer the build workspace to you or push the code to your own repository. Nothing to untangle.
- Shopify is billed to you, not through us
- We open the store in your name and work inside it as a collaborator. Shopify bill you direct from around £25/mo. We take no markup and never resell platform subscriptions.
- WooCommerce has no platform fee
- The plugin is free. WooCommerce runs on WordPress hosted on our own UK stack inside your care plan, and year one of the paid extensions your package needs is covered by the build fee.
- Where your site is actually hosted
- The AI-built front end is served from managed edge hosting included in your care plan. Shopify stores also have Shopify's own infrastructure behind the scenes. WooCommerce and WordPress sites sit on our UK servers.
- The care plan is small and cancellable
- Hosting, SSL, versioned releases, monitoring, platform updates and your monthly edit allowance from £99/mo + VAT. 3 month minimum from go-live, then rolling monthly with 30 days notice.
- Anything off-spec is quoted first
- Client dashboards, booking systems, member areas, bespoke API work: scoped on the onboarding call and quoted as a fixed add-on before anything starts.
- Overruns inside the agreed scope are our problem
- The build fee already carries a contingency for extra iterations, so if the work takes us longer than planned inside the signed-off scope and revision rounds, the price does not move. New pages, new features or a third round of redesign are a change request, quoted and agreed before we build them.
- Scope is signed off before we start
- The brief, sitemap, page list, product count and integrations are agreed in writing at kick-off. That signed scope is what the fixed fee covers. Anything added later is quoted as a fixed add-on, never billed as a surprise.
- We need your copy and imagery on time
- Content, product data and brand assets are supplied within 10 working days of kick-off. If they land later the launch date moves, and builds parked for more than 30 days are re-quoted for the remaining work. We can write copy and source imagery as a quoted add-on if you would rather we handled it.
Care plan pricing is benchmarked against UK website maintenance rates (typically £49 to £379/mo + VAT for comparable cover). Ours sits mid-market at £99, £195 and £345, with managed hosting, versioned releases, monitoring and a real edit allowance included rather than billed hourly.
Already have a WordPress site you just need looked after? See our WordPress Hosting & Maintenance plans from £79/mo + VAT.
Get a build price, not a mystery quote
Send your current site and what it needs to do. You get a fixed build fee, a launch date and the monthly care price in one reply.
Fixed build fee split 50/50, plus monthly care. No hourly billing, no scope creep invoices.
Solutions built to move the metrics that matter.
Fixed monthly scope, fixed monthly price, one monthly report. This service isn't part of any Growth Bundle.
Design that looks expensive, because it is bespoke
No cookie-cutter templates, no theme you can spot from ten paces. An AI-native build stack lets us iterate design directions in hours instead of weeks, so the site you launch is the tenth idea, not the first one the budget allowed.
- Bespoke layout, typography, colour and motion
- Multiple design directions explored, not just one
- Mobile-first, tablet and desktop tuned
- Design that reflects the price point of your product
Forefront front end, old guard back end
The visible half is built on the newest tooling available: AI-assisted design and code, edge delivery, interactions that usually need a bespoke dev team. The invisible half is deliberately boring. Shopify and WordPress/WooCommerce have been hardened over a decade of real trading, so your checkout, orders and product data sit somewhere proven. You are not the beta test.
- AI-native design and front-end build, no template lock-in
- Shopify or WordPress/WooCommerce back end, your choice
- Custom functionality most template sites quote as bespoke dev
- Sub-second first paint and Core Web Vitals green
SEO & AI Visibility built in
Search engines and AI answer engines both need a fast, well-structured site. We ship that as the floor, not the upsell.
- Unique title & meta description per page
- Structured data & Open Graph on every route
- XML sitemap, robots and canonical tags
- Google Search Console + analytics wired in
Hosting, backups & security
Your care plan. The site runs on managed global edge hosting inside the fee, and we keep it patched, versioned and quietly online from £99/mo + VAT.
- Managed global edge hosting, included
- Every release versioned and rollback ready
- Free SSL and DDoS protection
- 24/7 uptime monitoring
A set edit allowance each month
Send us edits over WhatsApp or email. We ship them within your care plan allowance, with no change-request rabbit hole and no per-hour billing.
- 2 small edits a month on Launch Care, 4 on Store Care, 8 on Scale Care
- Each edit capped at 30 minutes of work
- Copy, image and page tweaks
- New sections from your existing template
- Menu, form and contact detail updates
- Same-day turnaround on most tickets
One team, no handoffs
The same senior team designs, builds and looks after the site. No agency ping-pong between designer, dev and support.
- Direct WhatsApp line to your team
- Weekly build updates during launch
- Uptime and Core Web Vitals checked monthly
- Grow the site as your business grows
A repeatable process. No mystery hours.
Brief
30-minute call plus a short brief form. We capture brand, goals, must-have pages and any reference sites you love.
Design
Designs for your homepage and one interior page inside 5 days. The AI-native stack means we explore several directions in that window instead of defending the first one. Two rounds of revisions included.
Build
We build the front end on the newest AI-assisted tooling, then wire it into the old guard back end: Shopify or WordPress/WooCommerce for products, checkout, orders and CMS, plus forms and SEO & AI Visibility essentials. Staging link before anything goes live.
Launch & care
We flip DNS at a quiet hour, monitor for 48 hours, then your care plan starts: hosting, security, updates and your monthly edits.
Newest tech at the front. Old guard in the engine room.
Most agencies pick a side. Template shops give you a proven back end and a site that looks like everyone else's. Bespoke studios give you beautiful and brittle, then bill you for it. We take the front end to the forefront of what AI-assisted design and build can do, and hand the money-critical work to platforms that have already proved themselves at scale.
The half your customers see
Designed and built on an AI-native stack. That means design directions in hours, interactions and motion that normally need a bespoke dev budget, and a front end served from the edge so it loads before your competitor's hero image has decoded.
- Bespoke design, no template fingerprints
- Custom functionality without custom-dev timelines
- Sub-second first paint, Core Web Vitals green
- Structured data built in so AI answer engines can cite you
The half that handles your money
Shopify and WordPress/WooCommerce run a serious slice of the internet's commerce for a reason. Checkout, payments, tax, orders, customer accounts and your CMS sit on infrastructure hardened by a decade of real trading, in your own account, supported by thousands of developers worldwide.
- Proven checkout, payments and order flow
- A CMS your team already knows how to use
- Apps, integrations and ERP or 3PL feeds that already exist
- Accounts in your name, portable the day you want them
Bleeding edge where it wins you customers. Battle-tested where it takes their card details. That is the whole trick.
Questions we get asked before people subscribe.
How much does a new website cost?
Websites are a fixed build fee split 50/50 across the project, then a small monthly care plan from £99/mo + VAT that covers hosting, security, backups and a monthly edit allowance. You get the exact figures in writing before anything starts.
How long does a build take?
Typically 3 to 8 weeks from content handover for a service site, longer for ecommerce with large catalogues or migrations. You get the delivery dates for design, build, content load and launch up front.
Which platforms do you build on?
Service sites are designed, built and fully managed by us. Stores get an AI-built custom storefront with Shopify or WordPress/WooCommerce running the back end: products, checkout, orders and accounts stay in the platform you already know.
Do I own the site?
Yes. The site, the domain, the accounts and the source files are yours from launch. The care plan keeps it fast, secure and updated, but it is not a lock-in.
What SEO is built into a new site?
Every build ships with technical SEO as standard: fast Core Web Vitals, semantic HTML, unique titles and descriptions, an XML sitemap, structured data, canonical tags and Google Search Console setup. Ongoing content and AI visibility work is a separate monthly subscription.
Can I sell a few products on a smaller build?
Yes. A brochure build can carry a handful of simple products with Stripe checkout for paid bookings or downloads. Full catalogues, variants, discount codes and order management sit on a Shopify or WooCommerce store build.
Still deciding? WhatsApp us for a straight recommendation, or read the full FAQs.
Who owns what, and what happens if you leave.
You buy the build outright and rent nothing but the care plan. Here is exactly what that means for access, transfer and cancellation.
You do. The build fee buys the site outright: design, code, content and configuration. Your domain, brand assets, copy, imagery, product data and customer data are yours throughout, and the finished build is yours to keep whether or not you stay on a care plan.
Once the site is live, keep it compounding.
- Ignite Growth Bundle, £2,880/moSEO & AI Visibility, Email & Content combined into one managed monthly plan.
- Compound Growth Bundle, £4,770/moSEO & AI Visibility, Email & SMS and Content output with Slack access to your specialist team.
- Compare all subscription tiersSide-by-side feature comparison for every subscription we offer.
Book a 15-min call about your new site.
Send us the URL of a site you love and a couple of lines about what you sell. We come back with the package, the launch date and the exact fixed fee inside 24 hours.
Three-month proving period, then monthly rolling. No 12-month lock-in. Need a quiet month? Pause twice a year instead of cancelling, and keep your price and progress.