Guides

Marketing, explained properly.

No thought-leadership theatre. Just the questions growth-stage brands actually ask us, answered with real numbers.

Sam, co-founder of Mesmerise MarketingWritten and published by Sam, co-founder, growth and paid media·Every guide shows its reading time and length before you start
Abstract dark visual of glowing answer cards linked by citation lines.Latest
AI visibility/11 min read · ~2,100 words

How to get cited by ChatGPT, Gemini and Perplexity

AI assistants now answer the questions that used to start on Google. This is the practical playbook for becoming one of the sources they quote: entity clarity, quotable answers, structured data and the crawl access most sites still block.

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SEO/10 min read · ~1,900 words

Google AI Overviews took your clicks. Here is what to do next

Impressions flat, clicks down, rankings unchanged. That is the AI Overviews pattern, and it is not a penalty. Here is how to read it in Search Console, which keywords to defend, and where the demand actually moved.

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Email & SMS/12 min read · ~2,200 words

The 7 email and SMS flows that actually make money

Most brands run three automations and call it lifecycle marketing. These are the seven flows that carry the revenue, in the order we build them, with the triggers, timings and benchmarks we hold them to.

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Budgets/10 min read · ~1,950 words

What should marketing cost in the UK in 2026?

Real monthly numbers for SEO, Google Ads, email and content, what sits behind them, and how to sanity-check any quote you are handed. Written for brands turning over £250k to £5m who are tired of bespoke guesswork.

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Google Ads/11 min read · ~2,000 words

Performance Max in 2026: how to take back control

Performance Max will spend your budget wherever it likes unless you box it in. Here is the structure, the exclusions, the asset discipline and the reporting we use to stop PMax cannibalising brand search.

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How we work/8 min read · ~1,400 words

Marketing subscription vs retainer: which one actually delivers?

A plain-English comparison of fixed monthly marketing subscriptions and traditional agency retainers: cost transparency, scope, notice periods and what growth-stage brands should pick.

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