Custom software that fits your business, not the other way round.
Custom software development for the UK business running on three spreadsheets, a shared inbox and a subscription that nearly does the job. We build the thing that replaces them on an AI-native stack: a working version in days, live in weeks, the repository yours. Priced on application, because no two builds are the same shape.
Priced on application. Send the brief, get one fixed number + VAT in writing, usually inside 24 hours.
Recent output
The same team does your work.
Every service is delivered by the same in-house team that shipped these.
What you should expect.
- Hours a week back, because the manual step no longer exists
- One version of the numbers, instead of four spreadsheets
- Customers self-serving what they used to email you for
- Fewer errors in quoting, data entry and reporting
- A business that looks bigger and runs tighter than it did
- Software you own outright, with the code in your repository
Three scope bands. One fixed quote for yours.
Bespoke software is priced on application: book a call, pick the band that sounds like your problem, and we quote one fixed fee against a signed feature list and launch date. Anything ongoing, hosting, support and changes, is scoped in the same conversation.
Price on application, fixed the moment it is scoped
These bands show the shape of the work, not a price list. Book a call, we agree the scope in writing, then one fixed fee + VAT: 50% to start, 50% at go-live. Anything ongoing is scoped in the same conversation.
Dashboard
For SMEs drowning in spreadsheets who need one reliable screen of numbers, or a single internal tool that removes a daily manual job.
Local and niche businesses, up to £1M turnover. One team, one clear problem, data spread across two or three systems.
Expect one live tool or dashboard your team uses daily, connected to your existing systems, live in three to four weeks.
The smallest sensible build: one team, one workflow, a couple of connected systems. Quoted in writing after a 30-minute scope call, then paid 50% to start and 50% at go-live.
- Typical scope, this is what moves the quote
- Typically around 5 screens or views
- Typically live in 3 to 4 weeks from sign-off
- Usually 1 to 2 integrations with systems that expose an API
- Secure logins for a first internal team, around 10 users
- Existing data imported from spreadsheets or exports
- Always included, whatever we scope
- Role-based permissions and audit logging
- CSV and PDF export built in
- Team training session plus written runbook
- Source code pushed to a repository you own
Onboarding call includedTake it or skip it, your call
We scope it on the call, then send one fixed number plus VAT in writing.
Portal
For businesses whose customers, staff or suppliers need their own logged-in area, with their own data, notifications and documents.
Scaling businesses, £1M to £5M turnover. Real customer or staff volume, and an inbox full of questions software should answer.
Expect a portal your customers or team log into every week, with their own records, documents and updates, live in five to seven weeks.
External logins, per-account data isolation and notifications move the number, so we scope the user types and integrations first, then fix the fee for the lot.
- Everything in Dashboard, plus, typical scope
- Typically around 12 screens or views
- Typically live in 5 to 7 weeks from sign-off
- External logins for your customers, staff or suppliers
- Usually 2 to 4 integrations, including payments if needed
- Always included, whatever we scope
- Row-level security, so each account sees only its own data
- Invitations, password reset and account management
- Document and report library per account
- Email notifications on key events, sent from your domain
- Custom branding on the portal and its emails
Onboarding call includedTake it or skip it, your call
We scope it on the call, then send one fixed number plus VAT in writing.
Platform
For businesses replacing a stack of half-fitting subscriptions with one system that runs a whole function, or productising an internal tool to sell.
Ambitious businesses, £5M+ turnover, multi-site or multi-team operations, or anyone whose process is genuinely their advantage.
Expect a system that runs a whole function end to end, with multiple user types, live in eight to ten weeks and built to keep growing.
Whole-function builds vary enormously, so this is always quoted, usually in phases: phase one fixed and shipped, later phases priced once real usage has shown what matters.
- Everything in Portal, plus, typical scope
- Screens and user journeys as listed in the signed scope
- Typically live in 8 to 10 weeks from sign-off
- Multiple user types with granular permissions
- Multi-site, multi-team or multi-brand structures
- Bespoke integrations against any documented API
- Always included, whatever we scope
- Automated jobs, scheduled reports and workflow rules
- Data migration from an existing system where it can export or expose an API
- Stripe or invoicing built in where you charge for access
- Phase two roadmap scoped and priced at launch
Onboarding call includedTake it or skip it, your call
We scope it on the call, then send one fixed number plus VAT in writing.
Scoped first, then priced. In writing.
Bespoke software is the one thing we refuse to sell off a price list. Scope it properly, price it once, then build it.
- Step 01Send us the messy version
A screenshot, a link or two lines on what it has to do. No brief document, no forms, no discovery fee.
- Step 02One 30-minute scope call
We pin down what is in, what is out and what it connects to. Async on WhatsApp instead if you prefer.
- Step 03Fixed quote, usually inside 24 hours
One number plus VAT, the deliverables and the dates. It does not move inside that signed scope.
No discovery fee to get a quote. If the scope needs proper mapping first, a Digital & AI Consulting Diagnose sprint does that, and we credit the sprint fee against the build if you commission it within 60 days.
How the fee is built up.
Nothing hidden and nothing bolted on later. Open this for how the fees are put together and what sits inside each one.
Solutions built to move the metrics that matter.
Fixed scope, fixed fee, agreed in writing. Quoted rather than pre-packaged, never part of a Growth Bundle.
Live dashboards, instead of a monthly spreadsheet ritual
One screen that pulls sales, jobs, stock, margin or utilisation out of the systems they already live in and shows the numbers your team argues about, updated automatically.
- Connected to any system with a documented API and keys you hold
- Role-based views, so staff see only their own numbers
- Trends and targets, not just a table dump
- Exports to CSV and PDF for the board pack
Customer and client portals
A logged-in area where your customers see their own orders, jobs, documents, reports or invoices without emailing you to ask. Fewer inbound questions, a better looking business.
- Secure sign-in, invitations and password reset
- Per-customer data isolation enforced at database level
- Documents, reports and invoices on demand
- Email notifications when something changes, from your own domain
Employee and supplier portals
The internal side: job sheets, onboarding, holiday and timesheets, supplier submissions, approvals. The processes currently held together by attachments and reminders.
- Permissions by role, team or site
- Approval chains with a full audit trail
- Works in the browser on phones, for people away from a desk
- Google sign-in, or email invitations with password reset
Internal tools that remove the manual middle
Quoting and pricing calculators, booking and scheduling, stock and asset tracking, order intake, reporting automation. Small tools that quietly return whole days each month.
- Quoting and pricing logic your team cannot get wrong
- Booking, scheduling and capacity planning
- Bulk actions and imports instead of copy and paste
- Automated reports sent on a schedule
Integrations, so it joins the business up
Software that does not talk to your other systems just becomes another place to type things twice. Every build is scoped around the tools you already pay for.
- Stripe payments, transactional email from your domain, Google sign-in
- Anything with a documented REST API, on your own API keys
- Webhooks and scheduled jobs for anything automated
- Named in the signed scope and inside the build fee
Built properly, and handed over
Real, standard code rather than a locked no-code toy. TypeScript, React and Postgres, row-level security, audit logging, encrypted daily backups, a preview environment reviewed before every release, and an EU-hosted managed database.
- Source code pushed to a repository you own
- Row-level security so users only ever see their own data
- Encrypted daily backups and full data export on request
- Documentation any developer can pick up
A repeatable process. No mystery hours.
Scope call, 30 minutes
What the tool must do, who uses it, what it connects to and what happens today instead. We come back with a fixed fee, a feature list and a launch date in writing.
Blueprint, week one
Data model, screens and permissions agreed before code matters. You approve a clickable outline rather than a 40 page specification nobody reads.
Build in the open
A working environment from week one, updated continuously. You use it, break it, tell us what is wrong, and see it change the same week. No dark period.
Data, integrations and testing
Existing records migrated, integrations connected, permissions tested role by role, then a security and performance pass on staging before anything goes live.
Launch and train
Go live on your domain, with your team trained on their own screens and a written runbook. Second half of the build fee is invoiced here, not before.
Aftercare and next phase
Hosting, monitoring, backups, patching and changes, scoped against what we actually built. Bigger additions are quoted as a fixed phase once real usage has shown what matters.
Custom software, answered straight.
Build fees, timelines, security, ownership and how we scope the work.
Price on application, in three scope bands: Dashboard, Portal and Platform. Screens, user types, integrations and any data migration decide the fee, so we scope it on a 30-minute call and quote one fixed build fee + VAT, paid 50% to start and 50% at go-live. Hosting, monitoring, backups, support and changes after go-live are scoped and quoted alongside the build rather than sold as a fixed monthly figure. UK agencies typically quote £8,000 to £50,000 for comparable internal tools, and we quote at the sane end of that.
Still deciding? Start with a WhatsApp for a straight recommendation, or read the full FAQs.
Software is one part of the picture.
- Digital & AI Consulting, priced on scopeA 10 day audit and roadmap that names the use cases worth the money, and produces the build scope.
- Website Development, quoted on your briefA new site or storefront: AI-native front end, Shopify or WooCommerce behind it.
- WordPress Hosting & Maintenance from £79/mo + VATManaged UK hosting, backups, patching and a monthly edit allowance.
Send us the spreadsheet holding your business together.
A screenshot and two lines on what it has to do is enough. Book a call and we come back with the scope, one fixed build fee and the launch date, usually inside 24 hours.
Three-month proving period, then monthly rolling. No 12-month lock-in. Need a quiet month? Pause twice a year instead of cancelling, and keep your price and progress.