Custom software development

Custom software that fits your business,
not the other way round.

Three spreadsheets, a shared inbox and a subscription that nearly does the job? We build the thing that replaces them. Working version in days, live in weeks, the repository yours. Priced on application.

Buy standalone Price on application

Priced on application. Send the brief, get one fixed number + VAT in writing, usually inside 24 hours.

Scope bands

Three scope bands. One fixed quote for yours.

Fixed fee, quoted against a signed feature list and launch date. Pick the band that sounds like your problem and we price it straight.

Price on application, fixed the moment it is scoped

These bands show the shape of the work, not a price list. Book a call, we agree the scope in writing, then one fixed fee + VAT: 50% to start, 50% at go-live. Anything ongoing is scoped in the same conversation.

Dashboard

Early growth

For SMEs drowning in spreadsheets who need one reliable screen of numbers, or a single internal tool that removes a daily manual job.

Who it's for

Local and niche businesses, up to £1M turnover. One team, one clear problem, data spread across two or three systems.

What to expect

Expect one live tool or dashboard your team uses daily, connected to your existing systems, live in three to four weeks.

POA
Fixed build fee, quoted on scope

The smallest sensible build: one team, one workflow, a couple of connected systems. Quoted in writing after a 30-minute scope call, then paid 50% to start and 50% at go-live.

Quote a Dashboard build Start with a WhatsApp

We scope it on the call, then send one fixed number plus VAT in writing.

Most popular

Portal

Scaling

For businesses whose customers, staff or suppliers need their own logged-in area, with their own data, notifications and documents.

Who it's for

Scaling businesses, £1M to £5M turnover. Real customer or staff volume, and an inbox full of questions software should answer.

What to expect

Expect a portal your customers or team log into every week, with their own records, documents and updates, live in five to seven weeks.

POA
Fixed build fee, quoted on scope

External logins, per-account data isolation and notifications move the number, so we scope the user types and integrations first, then fix the fee for the lot.

Scope a Portal build Start with a WhatsApp

We scope it on the call, then send one fixed number plus VAT in writing.

Platform

Category leader

For businesses replacing a stack of half-fitting subscriptions with one system that runs a whole function, or productising an internal tool to sell.

Who it's for

Ambitious businesses, £5M+ turnover, multi-site or multi-team operations, or anyone whose process is genuinely their advantage.

What to expect

Expect a system that runs a whole function end to end, with multiple user types, live in eight to ten weeks and built to keep growing.

POA
Fixed build fee, quoted on scope

Whole-function builds vary enormously, so this is always quoted, usually in phases: phase one fixed and shipped, later phases priced once real usage has shown what matters.

Scope a Platform build Start with a WhatsApp

We scope it on the call, then send one fixed number plus VAT in writing.

How pricing works

Scoped first, then priced. In writing.

Bespoke software is the one thing we refuse to sell off a price list. Scope it properly, price it once, then build it.

  1. Step 01
    Send us the messy version

    A screenshot, a link or two lines on what it has to do. No brief document, no forms, no discovery fee.

  2. Step 02
    One 30-minute scope call

    We pin down what is in, what is out and what it connects to. On WhatsApp instead if you prefer.

  3. Step 03
    Fixed quote, usually inside 24 hours

    One number plus VAT, the deliverables and the dates. It does not move inside that signed scope.

No discovery fee to get a quote. If the scope needs proper mapping first, a Digital & AI Consulting Diagnose sprint does that, and we credit the sprint fee against the build if you commission it within 60 days.

Pricing detail

How the fee is built up.

Nothing hidden and nothing bolted on later. Open this for how the fees are put together and what sits inside each one.

Recent output

The same team does your work.

Every service is delivered by the same in-house team that shipped these.

Hybrid Performance SS25 campaign film with bold typography over training footage.
Hybrid PerformanceMotion
BelierMotion
About Blank knitwear lifestyle photography in a Copenhagen cafe.
About Blank
Malford of London tailoring campaign in a period Chelsea street.
Malford of London
Outcomes

What you should expect.

  • Hours a week back, because the manual step no longer exists
  • One version of the numbers, instead of four spreadsheets
  • Customers self-serving what they used to email you for
  • Fewer errors in quoting, data entry and reporting
  • A business that looks bigger and runs tighter than it did
  • Software you own outright, with the code in your repository
What's included

Solutions built to move the metrics that matter.

Fixed scope, fixed fee, agreed in writing. Quoted rather than pre-packaged, never part of a Growth Bundle.

01

Live dashboards, instead of a monthly spreadsheet ritual

One screen that pulls sales, jobs, stock, margin or utilisation out of the systems they already live in and shows the numbers your team argues about, updated automatically.

  • Connected to any system with a documented API and keys you hold
  • Role-based views, so staff see only their own numbers
  • Trends and targets, not just a table dump
  • Exports to CSV and PDF for the board pack
02

Customer and client portals

A logged-in area where your customers see their own orders, jobs, documents, reports or invoices without emailing you to ask. Fewer inbound questions, a better looking business.

  • Secure sign-in, invitations and password reset
  • Per-customer data isolation enforced at database level
  • Documents, reports and invoices on demand
  • Email notifications when something changes, from your own domain
03

Employee and supplier portals

The internal side: job sheets, onboarding, holiday and timesheets, supplier submissions, approvals. The processes currently held together by attachments and reminders.

  • Permissions by role, team or site
  • Approval chains with a full audit trail
  • Works in the browser on phones, for people away from a desk
  • Google sign-in, or email invitations with password reset
04

Internal tools that remove the manual middle

Quoting and pricing calculators, booking and scheduling, stock and asset tracking, order intake, reporting automation. Small tools that quietly return whole days each month.

  • Quoting and pricing logic your team cannot get wrong
  • Booking, scheduling and capacity planning
  • Bulk actions and imports instead of copy and paste
  • Automated reports sent on a schedule
05

Integrations, so it joins the business up

Software that does not talk to your other systems just becomes another place to type things twice. Every build is scoped around the tools you already pay for.

  • Stripe payments, transactional email from your domain, Google sign-in
  • Anything with a documented REST API, on your own API keys
  • Webhooks and scheduled jobs for anything automated
  • Named in the signed scope and inside the build fee
06

Built properly, and handed over

Real, standard code rather than a locked no-code toy. TypeScript, React and Postgres, row-level security, audit logging, encrypted daily backups, a preview environment reviewed before every release, and an EU-hosted managed database.

  • Source code pushed to a repository you own
  • Row-level security so users only ever see their own data
  • Encrypted daily backups and full data export on request
  • Documentation any developer can pick up
How we work

A repeatable process. No mystery hours.

01

Scope call, 30 minutes

What the tool must do, who uses it, what it connects to and what happens today instead. We come back with a fixed fee, a feature list and a launch date in writing.

02

Blueprint, week one

Data model, screens and permissions agreed before code matters. You approve a clickable outline rather than a 40 page specification nobody reads.

03

Build in the open

A working environment from week one, updated continuously. You use it, break it, tell us what is wrong, and see it change the same week. No dark period.

04

Data, integrations and testing

Existing records migrated, integrations connected, permissions tested role by role, then a security and performance pass on staging before anything goes live.

05

Launch and train

Go live on your domain, with your team trained on their own screens and a written runbook. Second half of the build fee is invoiced here, not before.

06

Aftercare and next phase

Hosting, monitoring, backups, patching and changes, scoped against what we actually built. Bigger additions are quoted as a fixed phase once real usage has shown what matters.

Where we work

Norwich and Norfolk first, the rest of the UK remotely.

Custom software and portals is run from Norwich by senior specialists, so Norfolk brands get people who know the local market, the local search results and the local competition. Everything else runs remotely, which means brands anywhere in the UK get the same senior specialists, the same fixed monthly price and the same exact delivery dates.

Norwich and Norfolk

In person when it helps: kickoff, quarterly planning, shoots and workshops across the county.

  • Norwich
  • Great Yarmouth
  • Wymondham
  • Dereham
  • Attleborough
  • Thetford
  • King's Lynn
  • North Walsham
  • Diss
  • Aylsham
  • Cromer
  • Sheringham

Norwich search results

We track the local map pack, the local organic results and the AI answers Norfolk buyers actually see, so the work is aimed at the searches nearest your revenue.

The rest of the UK

Fully remote delivery. Your dashboard, your monthly report, your Slack or WhatsApp thread. No travel line on the invoice.

FAQs

Custom software, answered straight.

Build fees, timelines, security, ownership and how we scope the work.

Price on application, in three scope bands: Dashboard, Portal and Platform. Screens, user types, integrations and any data migration decide the fee, so we scope it on a 30-minute call and quote one fixed build fee + VAT, paid 50% to start and 50% at go-live. Hosting, monitoring, backups, support and changes after go-live are scoped and quoted alongside the build rather than sold as a fixed monthly figure. UK agencies typically quote £8,000 to £50,000 for comparable internal tools, and we quote at the sane end of that.

Client and customer portals, employee and supplier portals, live reporting dashboards, booking and job scheduling tools, quoting and pricing calculators, approval workflows, intranets and internal admin tools. Essentially the software you are currently faking with spreadsheets, shared inboxes and a subscription that nearly fits.

We build on an AI-native stack, which means the first working version exists in days rather than after a quarter of specification. You use it, you tell us what is wrong, we change it in front of you. Two senior people iterating quickly beats a large team writing documents about the same problem.

It is real, standard code, not a locked no-code toy: TypeScript, React and Postgres, with row-level security so a user can only ever read their own records, hashed credentials, audit logging, encrypted daily backups and a preview environment reviewed before every release. The repository is handed to you, so any competent developer can pick it up.

Yes, wherever the system has a documented API and you can give us keys. Payments through Stripe, transactional email from your own domain and Google sign-in are standard. Anything else, we confirm the API exists before it goes in the scope, and named integrations are priced inside the build fee so nothing surfaces later as an extra.

You do, both. The build fee buys the source code outright and it is pushed to a Git repository in your ownership. Your data is yours, exportable at any time, and held in an EU-region managed Postgres database. Stop working with us and you keep the code, the data and the running app.

Managed hosting, SSL, uptime and error monitoring, encrypted daily backups, dependency and security patching, versioned releases with rollback, data export on request and an allowance for small changes are all available. Because the right level depends on the build, it is scoped and quoted with the project rather than published as a fixed monthly figure.

Small changes come out of whatever support allowance we scoped with you. Anything larger is scoped and quoted as a fixed-price phase before we build it, so you always approve a number rather than watch a clock. Most clients ship a second phase three to six months after launch, once real usage has told them what actually matters.

Dashboard is typically three to four weeks from sign-off, Portal five to seven, Platform eight to ten. You see a working environment inside the first week and every week after that, so the launch date is never a surprise.

It is a web app: it runs in any browser, is built for phones as well as desktop, and can be installed to a home screen. We do not build native iOS or Android app-store software, on-premise installs or offline-first tools, so if that is genuinely what you need we will tell you on the scope call rather than after you have paid.

Then start with a Digital & AI Consulting Diagnose sprint, quoted as a fixed fee + VAT. It maps the process, the data and the actual bottleneck, and produces the build scope. If you go straight into a build with us within 60 days, we credit the sprint fee against the build fee.

Yes. We are based in Norwich, so scoping sessions, walkthroughs and training can happen in person across Norfolk, and the build itself runs remotely with a working environment you can use from week one. Clients elsewhere in the UK get the same process on video.

Still deciding? Start with a WhatsApp for a straight recommendation, or read the full FAQs.

Before you buy

The guides that answer the questions people ask us here.

Send us the spreadsheet holding your business together.

A screenshot and two lines on what it has to do is enough. Book a call and we come back with the scope, one fixed build fee and the launch date, usually inside 24 hours.

Six-month proving period, then monthly rolling. No 12-month lock-in. Need a quiet month? Pause twice a year instead of cancelling, and keep your price and progress.