Monthly progress report
March 2026
SEO & AI Visibility
Organic visitors
24,860
How these numbers have moved over the last 12 reports.
Organic visitors
Organic visitors shown per month, measured in volume.
Google Ads
Ad spend
£13,700
Ad conversions
649
Cost per acquisition
£21.1
ROAS
4.6 x
How these numbers have moved over the last 12 reports.
Ad spend
Ad spend shown per month, measured in gbp (£).
Ad conversions
Ad conversions shown per month, measured in volume.
Cost per acquisition
Cost per acquisition shown per month, measured in gbp (£).
ROAS
ROAS shown per month, measured in x.
Email & SMS
Emails sent
48,200
Email open rate
46.2%
Email revenue
£24,140
How these numbers have moved over the last 12 reports.
Emails sent
Emails sent shown per month, measured in volume.
Email open rate
Email open rate shown per month, measured in percent.
Email revenue
Email revenue shown per month, measured in gbp (£).
Other highlights
Attributed revenue
£68,420
Organic conversions
512
Total visitors
41,230
Search clicks
18,940
How these numbers have moved over the last 12 reports.
Attributed revenue
Attributed revenue shown per month, measured in gbp (£).
Organic conversions
Organic conversions shown per month, measured in volume.
Total visitors
Total visitors shown per month, measured in volume.
Search clicks
Search clicks shown per month, measured in volume.
Executive summary
- Blended revenue from the channels we manage is up 21% on February and ahead of the quarter target.
- Organic and email did the heavy lifting: 42 keywords now sit in the top three, and the rebuilt flows added £5,100.
- Decision needed: sign off the two comparison guides so they publish before the spring peak.
Tracked keywords and positions
The priority phrases we are working on, where each one sits in Google this month, and the move since last month.
| Keyword | Position | Change | Clicks |
|---|---|---|---|
SEO & AI Visibility
- Organic visitors up 18.3%, with 42 tracked keywords now in the top three.
- Money pages: the commercial category and two service pages moved from positions 6 to 3.
- Target terms: we now rank page one on 8 of the 12 priority terms.
- Backlinks: 10 placements live this month, DR20 to DR30, all indexed and passing value.
- AI answer engines cited the buying guides 27 times across ChatGPT, Perplexity and Google AI overviews.
Email & SMS
- Abandoned basket and browse abandon flows rebuilt, 4 campaign emails and 2 SMS sends delivered.
- £24,140 attributed to email and SMS, up 27.3% year on year.
- List health: 1,840 net new subscribers, 46.2% open rate, unsubscribes down to 0.18%.
Google Ads
- £13,700 spent, 649 conversions, cost per acquisition down to £21.10 against a £25 target.
- Search and Performance Max were restructured, 18 new ad variants tested and 6 winners scaled.
- Wasted spend removed: 214 negative keywords added and two low-intent placements excluded.
Backlinks and content published
0 placements published this month. Domain rating (DR) shows the authority of the linking site, higher is stronger.
| Source | Anchor text | DR | Type |
|---|---|---|---|
Next month
- Push the three commercial pages sitting in positions four to seven.
- Build and launch the post-purchase cross-sell flow.
- Publish the two comparison guides already drafted.
- From you: sign off the guide drafts by the 8th so publishing stays on schedule.