Google Ads

Google Ads management that wins the auction, and the margin behind it.

A UK Google Ads agency running Search, Shopping, Performance Max and YouTube on a fixed monthly fee. Built around margin and intent, with clean tracking and one honest monthly report.

Buy standaloneStandalone only

Fixed monthly price + VAT, per service, for one brand in one sector or product category. Three month proving period, then rolling monthly. Nothing to fill in before you buy.

Recent output

The work behind the words.

Every service is delivered by the same in-house team that shipped these.

Park Farm Hotel hospitality creative.
Park Farm Hotel
GodmadeMotion
BelierMotion
Fynch-Hatton Timeless Coats lookbook layout on tilted display.
Fynch-Hatton
Outcomes

What you should expect.

  • Predictable cost per lead or sale, month after month
  • Blended ROAS you can actually explain to the board
  • A steady pipeline of winning creative
  • No mystery agency margin on your ad spend
Packages

Google Ads campaigns that maximise every pound.

Built and managed in-house in the UK. From £850/mo + VAT on a 3 month proving period, then rolling monthly. Ad spend paid to Google separately.

3 month proving period, then rolling monthly

Every subscription runs for an initial three months so the work has time to show results, then rolls monthly. Stay because you're seeing results, not because you're tied into a contract.

Each tier is priced per service, for one brand in one sector or product category, at the volumes listed on the card. Extra categories, locations or brands sit on a higher tier or a second subscription, and we price that with you before you buy.

Starter

Perfect for local & small businesses getting started with Google Ads.

Who it's for
Early growth

Local and niche brands, £250k to £1M turnover, spending up to around £2k a month who need one clean Search campaign that brings in enquiries, not clicks.

What to expect

Expect a clean, tightly controlled Search account that stops the waste. Within the first cycle you should see cheaper clicks, better quality scores and enquiries you can actually trace.

£850
/ month + VAT
Per month · 3 month minimum
Popular

Growth

Scale beyond Search with Shopping, PMax and remarketing.

Who it's for
Scaling

Scaling brands, £1M to £5M turnover, ready to move past Search into Shopping, PMax and remarketing with proper conversion tracking.

What to expect

Expect paid to scale past Search without the cost per sale running away. Shopping, PMax and remarketing working together, with tracking you can trust in the numbers.

£1,300
/ month + VAT
Per month · 3 month minimum

Scale

Full multi-channel Google Ads programme for serious growth.

Who it's for
Category leader

Ambitious brands, £5M+ turnover, running full-funnel paid search across multiple markets or product lines, where structure and feed quality decide the margin.

What to expect

Expect full-funnel paid search run like an in-house team would. Tighter structure, better feed quality and margin protected as spend grows across markets and product lines.

£1,800
/ month + VAT
Per month · 3 month minimum
Scope

What one price covers.

Every price on this site is per service, for one brand, in one sector or product category. Here is exactly what that means in practice, so you can judge the fit before you spend anything.

  • One service at a time

    SEO & AI Visibility, Email & SMS, Creative Production and Google Ads are each priced on their own. A Growth Bundle is one tier of three of them on a single monthly price, not an all-you-can-eat pass.

  • One brand, one sector or product category

    Each subscription is aimed at one business, in one sector, pushing one product category or service line. That focus is exactly why it works: the budget lands behind a set of pages, keywords and offers instead of being spread thin.

  • Fixed volumes, published up front

    Every tier lists exact monthly volumes: pages optimised, backlinks placed, flows and campaigns built, assets edited. Those volumes are what your price buys, so there are no mystery hours in either direction.

  • More scope, more subscription

    Adding a second product category, a second location or a sister brand means either a higher tier or a second subscription. We price that before you buy, and we will point you at the cheaper of the two.

  • We check the maths with you first

    Low order values need volume to work. If you sell a £60 product line, a £1,250 a month subscription has to generate around 42 extra orders a month at a 50% margin just to wash its face, so we will look at your average order value, margin and conversion rate and either pick the category most likely to clear it, or tell you honestly to wait.

A worked example, so nothing is a surprise

Say you sell £60 accessories with a 50% margin. SEO Launch AI at £1,250 a month needs about 42 extra orders a month to break even on gross profit, which is realistic for one focused category with genuine search demand, and unrealistic if we are asked to cover eleven categories at once. So we scope it to the category with the best demand and margin, prove it, then widen. If the numbers cannot work yet, we say so before you pay.

Straight answer

Tell us your spend, we will tell you the plan

Share your monthly budget and target cost per sale. You get a clear view of what to keep, what to cut and what we would manage from month one.

Monthly + VAT. Three month proving period, then rolling monthly. No 12-month lock-in.

What's included

Solutions built to move the metrics that matter.

Fixed monthly scope, fixed monthly price, one monthly report. This service isn't part of any Growth Bundle.

01

Search Ads

High-intent keywords, tight match types, and ad copy that actually earns the click.

  • Keyword & intent mapping to your funnel
  • Ad copy testing (RSA + assets)
  • Negative keyword management
  • Quality Score & CPC optimisation
02

Shopping & Performance Max

Feed-first campaigns. Because the best PMax strategy starts with a great product feed.

  • Shopping feed optimisation (titles, attributes, GTIN)
  • PMax asset groups, audiences & signals
  • Product-tier segmentation & bidding
  • Feed A/B testing
03

YouTube & Demand Gen

Top-of-funnel video that primes demand - and shows up in the metrics that matter downstream.

  • Video Action, In-Stream & Discovery
  • Ad concept & script frameworks
  • Custom & lookalike audiences
  • Incrementality-aware measurement
04

Conversion Tracking

Server-side, enhanced conversions, and Consent Mode v2 - so bids make decisions on real data.

  • GA4 + GTM server-side setup
  • Enhanced Conversions & offline import
  • Consent Mode v2 compliance
  • Cross-domain & multi-touch attribution
05

Landing Pages & CRO

The best campaign fails against a bad landing page. We build and iterate the pages your ads earn.

  • Landing pages tied to campaign intent
  • A/B testing & iterative CRO
  • Form, checkout & mobile UX audits
  • Session replay & funnel analysis
06

Reporting & Strategy

Weekly optimisation, monthly reviews, and an always-on view of blended ROAS.

  • Live performance dashboards
  • Blended ROAS & MER reporting
  • Weekly optimisation logs
  • Quarterly channel-mix reviews
How we work

A repeatable process. No mystery hours.

01

Audit

Accounts, tracking, feeds, and offer. We find the leaks before we spend a pound.

02

Plan

Channel mix, targets, and creative roadmap, signed off before launch.

03

Launch

Structured builds, clean tracking, live dashboards from day one.

04

Iterate

Weekly optimisation, creative refresh, and honest calls on what to cut.

FAQs

Questions we get asked before people subscribe.

How much does Google Ads management cost?

Management is £850, £1,300 or £1,800/mo + VAT depending on account complexity and campaign volume. Ad spend is paid directly to Google by you, so nothing is marked up and you keep full ownership of the account.

What campaign types do you run?

Search, Shopping, Performance Max, Demand Gen and YouTube, built around margin and buying intent rather than click volume. We also handle conversion tracking, feed hygiene and negative keyword control every month.

What ad budget do I need for this to work?

As a rule of thumb, £1,500/mo of media spend upwards for local and niche brands, more for competitive ecommerce. If your spend is too low for management to pay for itself, we will say so before you buy.

Can I run Google Ads alongside a Growth Bundle?

Yes. Google Ads is a standalone subscription that sits next to any bundle, on the same monthly invoice, with paid and organic reported side by side.

Do I keep ownership of my Google Ads account?

Yes. We manage the account, you own it. Conversion tracking, audiences, feeds and creative all live in your account, so if you ever leave, everything stays with you.

Is there a minimum term, and can I cancel?

There is an initial three month proving period, since bidding needs time to stabilise and creative needs testing. After month three it is rolling monthly with 30 days notice.

Still deciding? WhatsApp us for a straight recommendation, or read the full FAQs.

Monthly reporting

Every month, one report. No padded decks.

This service reports in your dashboard: what shipped, what it moved, what is next. Here is a sample month.

mesmerise. dashboard / reports / march 2026Sample
All reports
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Mar2026

Monthly progress report

March 2026

Google Ads
01

Google Ads

Ad spend

£13,700

Ad conversions

649

Cost per acquisition

£21.1

ROAS

4.6 x

How these numbers have moved over the last 12 reports.

Ad spend

Ad conversions

Cost per acquisition

ROAS

02

Other highlights

Qualified leads

184

Conversion rate

3.4%

How these numbers have moved over the last 12 reports.

Qualified leads

Conversion rate

03

Highlights

  • Against the agreed goal: 184 qualified enquiries, up 22.4% year on year.
  • The move came from the three money pages rewritten in January now holding page one, and a cleaner enquiry form.
  • Decision needed: confirm the next three target pages so we brief them this week.
04

Google Ads

  • £13,700 spent, 649 conversions, cost per acquisition down to £21.10 against a £25 target.
  • Search and Performance Max were restructured, 18 new ad variants tested and 6 winners scaled.
  • Wasted spend removed: 214 negative keywords added and two low-intent placements excluded.
05

Next month

  • Push the three commercial pages sitting in positions four to seven.
  • Build and launch the post-purchase cross-sell flow.
  • Publish the two comparison guides already drafted.
  • From you: sign off the guide drafts by the 8th so publishing stays on schedule.

Exactly what you see in your dashboard. The template is generated from your plan and your brief, sample numbers shown, your report uses your own data pulled from your analytics, search and email platforms.

Turn ad spend into revenue, not just clicks.

Approve the scope and we'll rebuild, track, and relaunch your account inside 10 working days. Want a second opinion before you commit? WhatsApp us, free 15-minute account audit, zero pitch attached.

Three-month proving period, then monthly rolling. No 12-month lock-in. Need a quiet month? Pause twice a year instead of cancelling, and keep your price and progress.