Monthly progress report
March 2026
Google Ads
Ad spend
£13,700
Ad conversions
649
Cost per acquisition
£21.1
ROAS
4.6 x
How these numbers have moved over the last 12 reports.
Ad spend
Ad conversions
Cost per acquisition
ROAS
Other highlights
Qualified leads
184
Conversion rate
3.4%
How these numbers have moved over the last 12 reports.
Qualified leads
Conversion rate
Highlights
- Against the agreed goal: 184 qualified enquiries, up 22.4% year on year.
- The move came from the three money pages rewritten in January now holding page one, and a cleaner enquiry form.
- Decision needed: confirm the next three target pages so we brief them this week.
Google Ads
- £13,700 spent, 649 conversions, cost per acquisition down to £21.10 against a £25 target.
- Search and Performance Max were restructured, 18 new ad variants tested and 6 winners scaled.
- Wasted spend removed: 214 negative keywords added and two low-intent placements excluded.
Next month
- Push the three commercial pages sitting in positions four to seven.
- Build and launch the post-purchase cross-sell flow.
- Publish the two comparison guides already drafted.
- From you: sign off the guide drafts by the 8th so publishing stays on schedule.

