Google Ads · Norwich & Norfolk

Google Ads and PPC management,
run for margin, not clicks.

Search, Shopping, Performance Max and YouTube, run for margin, not click volume. Ad spend goes straight to Google on your account, never marked up. From £850/mo + VAT, named deliverables, exact dates.

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Start with a WhatsApp
See plans and pricing

Fixed monthly price + VAT. Six month proving period, then rolling monthly.

Packages

Google Ads campaigns that maximise every pound.

Built and managed in-house in the UK. From £850/mo + VAT, six months to prove it, then rolling monthly. Ad spend goes to Google, never marked up.

6 month proving period, then rolling monthly

Six months so the work has time to show results, then rolling monthly. Stay because you are seeing results, not because you are tied in. Full scope rules below.

Starter

Early growth

Perfect for local & small businesses getting started with Google Ads.

Who it's for

Local and niche brands, up to £1M turnover, spending up to around £2k a month who need one clean Search campaign that brings in enquiries, not clicks.

What to expect

Expect a clean, tightly controlled Search account that stops the waste. Within the first cycle you should see cheaper clicks, better quality scores and enquiries you can actually trace.

£850
/ month + VAT
Per month · 6 month minimum
Start with a WhatsApp

Tell us your monthly spend, sector and margins. We will tell you straight if this tier fits, or that the numbers do not work yet.

Already know it fits?

Buy now, start this month Book a strategy call
Popular

Growth

Scaling

Scale beyond Search with Shopping, PMax and remarketing.

Who it's for

Scaling brands, £1M to £5M turnover, ready to move past Search into Shopping, PMax and remarketing with proper conversion tracking.

What to expect

Expect paid to scale past Search without the cost per sale running away. Shopping, PMax and remarketing working together, with tracking you can trust in the numbers.

£1,300
/ month + VAT
Per month · 6 month minimum
Start with a WhatsApp

Tell us your monthly spend, sector and margins. We will tell you straight if this tier fits, or that the numbers do not work yet.

Already know it fits?

Buy now, start this month Book a strategy call

Scale

Category leader

Full multi-channel Google Ads programme for serious growth.

Who it's for

Ambitious brands, £5M+ turnover, running full-funnel paid search across multiple markets or product lines, where structure and feed quality decide the margin.

What to expect

Expect full-funnel paid search run like an in-house team would. Tighter structure, better feed quality and margin protected as spend grows across markets and product lines.

£1,800
/ month + VAT
Per month · 6 month minimum
Start with a WhatsApp

Tell us your monthly spend, sector and margins. We will tell you straight if this tier fits, or that the numbers do not work yet.

Already know it fits?

Buy now, start this month Book a strategy call
Scope

What one price covers.

Every price on this site is per service, for one brand, in one sector or product category. Here is exactly what that means in practice, so you can judge the fit before you spend anything.

Recent output

The same team does your work.

Every service is delivered by the same in-house team that shipped these.

Hybrid Performance drinks can motion product loop.
Hybrid PerformanceMotion
BelierMotion
About Blank knitwear lifestyle photography in a Copenhagen cafe.
About Blank
Fynch-Hatton Timeless Coats lookbook layout on tilted display.
Fynch-Hatton
Outcomes

What you should expect.

  • Predictable cost per lead or sale, month after month
  • Blended ROAS you can actually explain to the board
  • A steady pipeline of winning creative
  • No mystery agency margin on your ad spend
What's included

Solutions built to move the metrics that matter.

Take one service or Growth Bundle the lot. Fixed monthly scope, reported every month.

01

Search Ads

High-intent keywords, tight match types, and ad copy that actually earns the click.

  • Keyword & intent mapping to your funnel
  • Ad copy testing (RSA + assets)
  • Negative keyword management
  • Quality Score & CPC optimisation
02

Shopping & Performance Max

Feed-first campaigns. Because the best PMax strategy starts with a great product feed.

  • Shopping feed optimisation (titles, attributes, GTIN)
  • PMax asset groups, audiences & signals
  • Product-tier segmentation & bidding
  • Feed A/B testing
03

YouTube & Demand Gen

Top-of-funnel video that primes demand - and shows up in the metrics that matter downstream.

  • Video Action, In-Stream & Discovery
  • Ad concept & script frameworks
  • Custom & lookalike audiences
  • Incrementality-aware measurement
04

Conversion Tracking

Server-side, enhanced conversions, and Consent Mode v2 - so bids make decisions on real data.

  • GA4 + GTM server-side setup
  • Enhanced Conversions & offline import
  • Consent Mode v2 compliance
  • Cross-domain & multi-touch attribution
05

Landing Pages & CRO

The best campaign fails against a bad landing page. We build and iterate the pages your ads earn.

  • Landing pages tied to campaign intent
  • A/B testing & iterative CRO
  • Form, checkout & mobile UX audits
  • Session replay & funnel analysis
06

Reporting & Strategy

Weekly optimisation, monthly reviews, and an always-on view of blended ROAS.

  • Live performance dashboards
  • Blended ROAS & MER reporting
  • Weekly optimisation logs
  • Quarterly channel-mix reviews
How we work

A repeatable process. No mystery hours.

01

Audit

Accounts, tracking, feeds, and offer. We find the leaks before we spend a pound.

02

Plan

Channel mix, targets, and creative roadmap, signed off before launch.

03

Launch

Structured builds, clean tracking, live dashboards from day one.

04

Iterate

Weekly optimisation, creative refresh, and honest calls on what to cut.

Where we work

Norwich and Norfolk first, the rest of the UK remotely.

The Google Ads subscription is run from Norwich by senior specialists, so Norfolk brands get people who know the local market, the local search results and the local competition. Everything else runs remotely, which means brands anywhere in the UK get the same senior specialists, the same fixed monthly price and the same exact delivery dates.

Norwich and Norfolk

In person when it helps: kickoff, quarterly planning, shoots and workshops across the county.

  • Norwich
  • Great Yarmouth
  • Wymondham
  • Dereham
  • Attleborough
  • Thetford
  • King's Lynn
  • North Walsham
  • Diss
  • Aylsham
  • Cromer
  • Sheringham

Norwich search results

We track the local map pack, the local organic results and the AI answers Norfolk buyers actually see, so the work is aimed at the searches nearest your revenue.

The rest of the UK

Fully remote delivery. Your dashboard, your monthly report, your Slack or WhatsApp thread. No travel line on the invoice.

See pricingFind your plan

Local reading

FAQs

Questions we get asked before people subscribe.

Management is £850, £1,300 or £1,800/mo + VAT depending on account complexity and campaign volume. Ad spend is paid directly to Google by you, so nothing is marked up and you keep full ownership of the account.

Search, Shopping, Performance Max, Demand Gen and YouTube, built around margin and buying intent rather than click volume. We also handle conversion tracking, feed hygiene and negative keyword control every month.

As a rule of thumb, £1,500/mo of media spend upwards for local and niche brands, more for competitive ecommerce. If your spend is too low for management to pay for itself, we will say so before you buy.

Yes. Google Ads is one of the three services in every Growth Bundle, alongside SEO & AI Visibility and Email & SMS, so paid and organic are managed and reported side by side. Ad spend is paid to Google direct and never marked up. Creative Production is the service that sits alongside a bundle as a standalone subscription.

Yes. We manage the account, you own it. Conversion tracking, audiences, feeds and creative all live in your account, so if you ever leave, everything stays with you.

There is an initial six month proving period, since bidding needs time to stabilise and creative needs testing. After month six it is rolling monthly with 30 days notice.

Norwich PPC management usually runs £500 to £2,000/mo + VAT, or 10% to 15% of ad spend. Ours is a fixed £850, £1,300 or £1,800/mo + VAT with no percentage of spend, so our fee does not rise when your budget does.

Yes. We build radius and postcode targeting around Norwich and the wider Norfolk trading area, local search and call campaigns, location assets tied to your Google Business Profile, and local negative keyword lists so you stop paying for clicks outside your service area.

Still deciding? Start with a WhatsApp for a straight recommendation, or read the full FAQs.

Related subscriptions

Run Google Ads as part of the trio, or on its own.

Growth Bundle & save 10%
Google Ads is included in every Growth Bundle
Related services
Other standalone subscriptions
Before you subscribe
Answers to common subscription questions
Before you buy

The guides that answer the questions people ask us here.

Read first
Guides behind this decision
Norwich & Norfolk
Local prices and local search
Decide
Prices, terms and a straight answer
Monthly reporting

Every month, one report. No padded decks.

This service reports in your dashboard: what shipped, what it moved, what is next. Here is a sample month.

mesmerise. dashboard / reports / march 2026Sample
All reports
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Mar2026

Monthly progress report

March 2026

Google Ads
01

Google Ads

Ad spend

£13,700

Ad conversions

649

Cost per acquisition

£21.1

ROAS

4.6 x

How these numbers have moved over the last 12 reports.

Ad spend

Ad spend shown per month, measured in gbp (£).

Ad conversions

Ad conversions shown per month, measured in volume.

Cost per acquisition

Cost per acquisition shown per month, measured in gbp (£).

ROAS

ROAS shown per month, measured in x.

02

Other highlights

Qualified leads

184

Conversion rate

3.4%

How these numbers have moved over the last 12 reports.

Qualified leads

Qualified leads shown per month, measured in volume.

Conversion rate

Conversion rate shown per month, measured in percent.

03

Highlights

  • Against the agreed goal: 184 qualified enquiries, up 22.4% year on year.
  • The move came from the three money pages rewritten in January now holding page one, and a cleaner enquiry form.
  • Decision needed: confirm the next three target pages so we brief them this week.
04

Google Ads

  • £13,700 spent, 649 conversions, cost per acquisition down to £21.10 against a £25 target.
  • Search and Performance Max were restructured, 18 new ad variants tested and 6 winners scaled.
  • Wasted spend removed: 214 negative keywords added and two low-intent placements excluded.
05

Next month

  • Push the three commercial pages sitting in positions four to seven.
  • Build and launch the post-purchase cross-sell flow.
  • Publish the two comparison guides already drafted.
  • From you: sign off the guide drafts by the 8th so publishing stays on schedule.

Exactly what you see in your dashboard. The template is generated from your plan and your brief, sample numbers shown, your report uses your own data pulled from your analytics, search and email platforms.

Turn ad spend into revenue, not just clicks.

Approve the scope and we'll rebuild, track, and relaunch your account inside 10 working days. Want a second opinion before you commit? WhatsApp us, free 15-minute account audit, zero pitch attached.

See services Start with a WhatsApp Book a 15-min ads review

Six-month proving period, then monthly rolling. No 12-month lock-in. Need a quiet month? Pause twice a year instead of cancelling, and keep your price and progress.