The short answer
In 2026, a marketing agency in Norwich costs £750 to £2,500 a month plus VAT for one channel run properly, and £2,500 to £7,500 a month plus VAT for a multi-channel programme covering search, email and paid. Freelancers sit lower at £400 to £1,200 a month for a slice of one channel. An in-house mid-weight marketer is roughly £3,000 to £4,000 a month once you count salary, employer tax, pension, software and holiday cover.
Those bands hold for Norwich and the wider Norfolk market. They are lower than London for the same scope, and the reason is simply overheads, not seniority.
£750 to £2,500
Per month plus VAT for one channel run properly in Norwich
40% to 60%
Typical Norwich saving against a London agency on the same scope
£3k to £4k
True monthly cost of one mid-weight in-house marketer
Prices by channel
Channel is the biggest driver of price, because each one has a different mix of senior time and third-party cost. Here is what the Norwich and Norfolk market looks like in 2026.
Local SEO
- Typical price
- £750 to £2,000/mo + VAT
- What that buys
- Technical fixes, on-page, local content, a few quality links
Competitive SEO
- Typical price
- £2,000 to £4,000/mo + VAT
- What that buys
- Digital PR, content programme, AI citation work
Google Ads management
- Typical price
- £500 to £1,800/mo + VAT
- What that buys
- Campaign build, bids, negatives, tracking, reporting. Spend on top
Email and SMS
- Typical price
- £600 to £1,800/mo + VAT
- What that buys
- Lifecycle flows, monthly campaigns, segmentation, deliverability
Social content and video
- Typical price
- £800 to £2,800/mo + VAT
- What that buys
- A fixed batch of finished assets each month
Website build
- Typical price
- £3,000 to £25,000 one-off
- What that buys
- Fixed fee by page count, catalogue and integrations
WordPress care
- Typical price
- £50 to £300/mo + VAT
- What that buys
- Hosting, updates, backups, monitoring, small edits
Two notes that matter when you compare quotes. Google ad spend is separate from management and should be paid to Google on your own account, never through an agency with a markup. And website work is a one-off build fee plus a monthly care plan, so a single monthly number that quietly includes a build is hiding something.
Rather we just did this for you?
Message us with your site and sector. We will tell you which parts of this actually matter for you, and which plan covers it.
Monthly + VAT. Three month proving period, then rolling monthly. No 12-month lock-in.
Agency, freelance or in-house on the same budget
Take £2,000 a month plus VAT and look at what each route actually delivers. A freelancer gives you one skill set and limited hours, and is excellent when you know exactly what you need. An agency gives you senior specialists across several channels, plus the tools, plus cover when someone is on holiday. In-house at that budget is a junior, which usually means you are paying to train someone.
- Freelance: cheapest per hour, best for one well-defined job, single point of failure, rarely strategic.
- Agency subscription: fixed monthly deliverables across channels, senior specialists, tools included, no recruitment risk.
- In-house: full brand immersion and day-to-day availability, but one skill set, and £3,000 to £4,000 a month all in.
- Hybrid: an in-house marketing coordinator plus a specialist agency is the most common setup we see at £2M turnover and above.
One channel done properly beats three channels done at £400 a month each.
The honest floor
Every service has a price below which the maths cannot work. Senior UK specialist time costs roughly £50 an hour at cost. Add third-party spend for tools, placements and platforms, and a genuine SEO engagement needs around ten to fifteen hours a month plus outlay. That is why the floor for real SEO in Norwich is £750 to £1,000 a month, and why a £299-a-month offer is a report generator with an invoice attached.
If a quote sits well below the bands above, ask exactly how many hours and how many countable deliverables you get. The answer is usually the whole story.
Where the money goes missing
- Percentage-of-spend ad fees, which reward the agency for spending more of your money.
- Set-up, onboarding and audit fees of £500 to £2,500 that buy a document, not output.
- Twelve-month contracts signed before anyone has proved they can deliver a month.
- Padded reports and standing meetings that consume the senior hours you thought were going into the work.
- Three channels at starvation budgets, none of which get enough attention to move.
What we charge, in public
We publish every price, because a Norwich buyer should be able to compare without booking a call. SEO and AI Visibility is £1,250, £2,200 or £3,950 a month plus VAT. Google Ads is £850, £1,300 or £1,800. Email and SMS is £800, £1,300 or £1,750. Creative Production is £1,150, £1,800 or £2,850. WordPress care starts at £79. Website builds are a fixed fee once scoped, paid 50/50, then a published monthly care plan.
Bundle SEO, email and Google Ads together and the Growth Bundles come in at £2,610, £4,320 or £6,750 a month plus VAT, exactly 10% below the same three tiers bought apart. Every plan runs an initial three-month proving period, then rolling monthly. No set-up fees on anything. The full ladder is on the pricing page, and the SEO tiers sit side by side on the SEO packages page.
Questions we get asked
In 2026, a Norwich marketing agency typically costs £750 to £2,500 a month plus VAT for one channel run properly, and £2,500 to £7,500 a month plus VAT for a multi-channel programme. Freelancers sit lower at £400 to £1,200 a month, and a mid-weight in-house marketer costs roughly £3,000 to £4,000 a month once salary, tax, pension, tools and holiday are counted. Our own published ladder runs from £79 to £6,750 a month plus VAT.
Written by
Sam, co-founder, growth and paid media
Runs growth and paid media at Mesmerise Marketing. Ten years of paid and organic campaigns for challenger brands across DTC, B2B services and hospitality.
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