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Software - Google Ads management

AdKing

AI Google Ads and Shopping optimisation, built from ten years of managing ads in the UK, US and Europe.

Design and build, then ongoing product developmentCustom Software & Portals
AdKing - case study cover
Problem

Agencies and in-house teams running meaningful Google Ads spend had to choose between campaign optimisation tools that ignored product data and Shopping feed tools that ignored campaigns. Nothing measured the real impact of each approved change, and every auto-apply tool quietly widened its own scope.

Approach

We designed and built AdKing end to end: Augustus, an AI-and-heuristic learning engine that audits connected accounts daily and ranks every recommendation by the money at stake. Campaign and Shopping feed checks run in one queue, ad creation works from real account evidence, and every change waits for a human yes or no before it touches Google. Outcomes are measured against a control group at 7, 14 and 28 days, and each measured result feeds back into how future recommendations are ranked.

The numbers

End to end
designed and built by Mesmerise
50 checks
across campaigns and Shopping feeds
7/14/28 days
proof of impact per approved change

How it is measured: Product scope delivered, plus the live platform at adking.app.

What this means for an owner

Owning the optimisation layer means every insight, approved change and measured result stays inside one workspace, instead of paying per seat for a campaign tool and a feed tool that never talk to each other. The platform gets sharper the longer it runs on an account, because every measured outcome teaches the ranking engine what works.

Custom Software & Portals
Straight answer

Want results like these for your brand?

Tell us your sector and what you are up against. We will say what we would do first, and what it costs each month.

Monthly + VAT. Six month proving period, then rolling monthly. No 12-month lock-in.

Your numbers, up here next.

Services start from £850/mo + VAT. Fixed scope, senior team, results you can point at.

Six-month proving period, then monthly rolling. No 12-month lock-in. Need a quiet month? Pause twice a year instead of cancelling, and keep your price and progress.