Park Farm Hotel
Organic traffic up 12.6% in the first six months compared to last year.
A four-star country hotel losing high-intent hospitality traffic - Afternoon Tea, weddings, and events - to OTAs and national aggregators.
Full SEO & AI Visibility overhaul, hospitality-first content model, structured data for room types, and a monthly refresh cycle for seasonal terms.
The numbers
How it is measured: Google Analytics 4 sessions and Search Console positions, year on year, with booking volume from the hotel's own reporting.
Direct bookings carry no OTA commission, so growth here lands straight on the bottom line. For a hotel, moving a slice of bookings off the aggregators is worth more than the same slice of extra traffic.
More partner brands
Revenue up 246% and organic search up 195% across full calendar years.
Read case studyConsistent monthly blended ROAS of 6 over the past 12 months.
Read case studyNumber one on Google for a brand name every browser already owns.
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