Google Ads in Norwich, managed on ROAS not hours.
Fixed management from £850/mo + VAT. Your ad spend stays on your own Google account, we never take a cut of media, and the monthly report is about cost per sale rather than impressions.
Search, Shopping and Performance Max. Weekly optimisation. You keep the account.
The short version
- Management from
- £850/mo + VAT
- Cut of your ad spend
- 0%
- Who owns the account
- You do
- Reported on
- Cost per sale
0%
Percentage of spend taken, ever
Weekly
Optimisation on search terms and bids
Days
Typical time to first enquiries
Yours
Account, history and learning stay with you
The percentage-of-spend problem
Most PPC agencies, in Norwich and everywhere else, charge a percentage of your ad spend. It quietly means the agency earns more when you spend more, whether or not the extra spend was profitable. We charge a fixed monthly fee instead, so the only lever left to pull is making the campaigns work harder.
Three tiers of management, published
Management only. Your Google Ads spend is separate and paid directly to Google on your own account, never through us.
Where local ads actually win
Norwich search behaviour is different from a big city. Volumes are lower, so wasted clicks hurt more, and the winners are the accounts with tight geo-targeting, ruthless negative keyword lists and landing pages that match the query. We build around Norwich and the Norfolk towns you genuinely service, not a lazy 40-mile radius that spends your budget in Peterborough.
Ads and SEO, in the right order
If you need enquiries this quarter, ads first. If you want the cost per enquiry to fall over the next year, SEO alongside it. Google Ads is standalone in our range, so it can sit next to a Growth Bundle without being buried inside one, and you can scale it up or down at renewal without touching the rest of your marketing.
Google Ads questions, answered straight
Is the management fee separate from the ad spend?
Yes, and that matters. You pay £850/mo + VAT and up for management, and your Google Ads spend goes straight to Google on your own account and card. We never mark up media or take a percentage of spend, so nobody has an incentive to inflate your budget.
What Google Ads budget do Norwich businesses need?
For a local service business competing on Norwich and Norfolk terms, £750 to £1,500 a month of spend is usually enough to get real signal. Ecommerce and Shopping campaigns generally want £2,000 or more to test properly. If your budget is below that, SEO is usually the better first pound.
Who owns the Google Ads account?
You do, always. We work inside your account, so if you ever leave, the campaigns, history and learning stay with you. Agencies that build in their own account are keeping you, not earning you.
How quickly will we see leads?
Ads are the fast half of the plan. New campaigns typically start delivering enquiries within days of going live, then take 3 to 6 weeks to settle into efficient cost per acquisition as the conversion data builds. That pairs neatly with SEO, which takes months but keeps compounding.
Do you handle Performance Max and Shopping too?
Yes. Search on every tier, remarketing from Growth, and up to 6 campaigns including Shopping and Performance Max on Scale, with creative and audience testing. Feed work is included where the products need it.
What do you actually report on?
Cost per enquiry or per sale, ROAS, and the search terms your money went to. No screenshots of impression graphs, no vanity metrics, and no report padding. One report, monthly, tied to revenue.
Related
Recent output
The work behind the words.
Every service is delivered by the same in-house team that shipped these.
Send us the account, we will tell you what is leaking.
Share read access or a screenshot of your search terms report. We will point out the wasted spend before you buy anything.
Three-month proving period, then monthly rolling. No 12-month lock-in. Need a quiet month? Pause twice a year instead of cancelling, and keep your price and progress.