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Retail - Menswear

Fynch-Hatton

Consistent monthly blended ROAS of 6 over the past 12 months.

Rolling 12 monthsGoogle Ads plus Email & SMS plus Content
Problem

German heritage brand scaling into the UK with strong product but no local demand engine and email revenue leaving money on the table.

Approach

Full-funnel Meta + Google build, weekly creative testing on UGC, plus a Klaviyo overhaul spanning welcome, abandoned, and post-purchase flows.

The numbers

6.0×
blended ROAS, 12 months
38%
email-attributed revenue
62%
new-customer rate

How it is measured: Blended ROAS from Google and Meta reporting against total revenue, with email revenue attributed in Klaviyo.

What this means for an owner

At 6x blended, every £1,000 of media is returning roughly £6,000 of revenue, and 38% of that revenue comes from email you already own. That is the difference between buying customers and keeping them.

Google AdsEmail & SMSContent
Straight answer

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